I Heart Pat Cleveland. Who says you can’t wear eyeshadow when swimming? For colour that lasts through everything try Urban Decay’s 24/7 Glide On Shadow Pencil.

I Heart Jodie Kidd. Embrace your freckles this summer with a sheer tint that includes SPF. I love La Roche Posay Anthelios Tinted BB Comfort Cream SPF 50.

I Heart Edina Ronay. Try using your liner to emphasise your socket as well as your lash line, I like the MAC Studio Sculpt, Shade & Line Palette.

I Heart Julianne Moore. For those of you with very pale skin tones try Cle de Peau Silky Cream Foundation which comes in the palest of pale shades.

I Heart Sade. A red-orange lipstick works on pretty much any skin tone, try NARS Velvet Matte Lip Pencil in Red Square.