
I wanted to tell you about the new Denim Spa range from Wrangler because it is finally out. Those clever marketing & design people have come up with 3 slim and skinny fit jeans that are impregnated (they don’t use that word but I like to as it sounds more sci-fi) on the inside with aloe vera, olive extract and smooth fit (apparently tackles cellulite) Normally I would think this would be a total bull selling gimmick but they gave me a pair at the press launch (navy Corynn style with olive extract to moisturise) and I love them. I really do. They are flattering & my legs felt silky soft after wearing & you can also buy a reload spray for after washes. Images are by Gemma Booth & model is the rather divine & super all round gal Ms Lizzy Jagger whose makeup I always keep fresh & beautiful. We shot the ad & video in a nuts 90’s time warp of a flat in London with things like a 1998 guide to the Internet and loads of Ally Mcbeal vhs’s, books like The Beach & a Trainspotting poster. In conclusion I like this idea and it works. We already have clothes for tropical travel impregnated (Score! Managed to write it twice in one blog! Whoop Whoop!) with mosquito repellant. Is this the new way forward a veritable mash up of clothing & high performance skin care? Perfect for the busy and the lazy of which I am both. Try the jeans, I promise you won’t be disappointed.
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