I’m reaching a certain point in my life where I think I need to be a grown up and step up my skincare. I’ve been told that serums are the latest thing to halt the clock, is this the best option or is there a Holy Grail I don’t know about?

BF, Yorkshire

Welcome to the world of skincare, a big complicated universe that can cost you millions or pennies and still see little difference. The first thing I would say is start investing in a great facial every six weeks. Skin is the body’s largest organ and needs a good massage to stimulate collagen production and keep it supple. Skincare is a lot of trial and error so stop by counters and try a few testers. Some skin likes organic, some skin needs the hi tech. Also worth looking into is Caci, I have girlfriends who swear by it and always look super fresh.